Monday, 26 March 2012

Fashion Retail Academy

This Blog has been started for me to share my LOVE for trends and my idea concepts for my Final Major Project as College. SO this is kind of like an on going Journal for me. 

Today I have had to consider ideas and concepts I have had wirlying in my mind for weeks now, on just what to do my Final Project on and I have finally come up with the idea, of creating a Sub Brand for Biba, named simply Biba Youth.

This range is for the the kinda girl who is fashion forward with eclectic taste, someone who has self confidence not to wear what everyone else is wearing, she also appreciates fashion without being a slave to it.
Is- fashion forward, chic, unexpected, fashion conscious

Not- fashion follower, ordinary, expected and fashion addicted
Biba youth customer

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